Why People Hate Being Sold (And How to Win More Clients Without Pushing)

Summary:

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode of The Agency Hour, Troy Dean breaks down why traditional high-pressure sales tactics just don't work, and how to close more deals with less resistance by building trust with leads.

If you want to find more clients without feeling salesy, build trust with leads so that they finally stop ghosting you, and create a business where people want to buy from you and your team, then this episode is for you.

What You Will Learn:

  1. Why “Selling” Repels Clients: Discover the psychology behind resistance and how traditional sales tactics backfire.
  2. The Power of Client-Led Solutions: Learn how to guide clients to their own conclusions, making them more likely to buy.
  3. Building Authority That Attracts: Understand how to position yourself as the expert they seek out, not the one chasing them.
  4. Shifting from Features to Value: Master the art of communicating outcomes, not just the technical details of your services.
  5. Paid Discovery & Growth Plans: Explore these models for deeper client engagement and naturally transitioning to recurring revenue.

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Troy Dean

I am the Founder of Agency Mavericks. The reason I get out of bed every day is because I love helping people to grow their web design or digital marketing businesses. I do this through coaching, creating courses, speaking, consulting and heading up our awesome community.

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