Why One-Time Projects Are Killing Your Agency (And What to Do Instead)

Summary:

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode of The Agency Hour, Troy Dean breaks down the exact roadmap to adding $20,000 in monthly recurring revenue to your agency—whether you’re just starting out, scaling past $100K/month, or somewhere in between. You’ll learn how to escape the one-time project trap, transition to a scalable revenue model, and position yourself as a high-value strategic partner instead of a freelancer.

If you want to escape the freelancer mindset, build a sustainable, scalable agency, and finally achieve financial freedom, this episode is a must-listen.

What You Will Learn:

  1. Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue.
  2. Why Retainers Aren’t the Best Solution – Stop trading time for money and sell outcomes instead.
  3. How to Package & Price Recurring Revenue Services – Three proven models that work for any agency.
  4. The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes.
  5. How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue.
  6. The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation.
  7. How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth.

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Troy Dean

I am the Founder of Agency Mavericks. The reason I get out of bed every day is because I love helping people to grow their web design or digital marketing businesses. I do this through coaching, creating courses, speaking, consulting and heading up our awesome community.

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