Join Troy Dean and the dynamic duo behind Social Haus, Sarah Cutts and Kaitlyn Johnson, as they dive into their origin story – how they turned adversity during the Covid pandemic into an opportunity, laying the foundation for Social Haus, as well as the secrets behind ‘The Magic Bullet‘ otherwise known as Paid Discovery.
Show Notes
The Partnership Story:
Hear about the serendipitous meeting of Sarah and Kaitlyn and how their partnership became the backbone of Social Haus.
Core Services and Customer Journey:
Delve into how Social Haus centres its services around social media and how discovering the Mavericks Club influenced their journey.
Debunking Market Myths:
A discussion on the common misconception in the market about needing leads and how to approach this issue.
The Magic of Paid Discovery:
Learn about the ‘magic bullet' for agencies that has been a game-changer for Social Haus – Paid Discovery.
Overcoming Mental Barriers in Sales:
Tackling the challenges and mental shifts required to effectively sell Paid Discovery services.
Impressive Conversion Rates:
Discover the staggering statistic of how 99% of their Paid Discovery clients transition to long-term partnerships.
Growth Post Mavericks Club:
Insights into how joining Mavericks Club led to increased revenue with fewer clients, proving the value of strategic networking and learning.
The Concept of Leverage:
A discussion on reconditioning the mindset from working longer hours to working smarter for greater earnings.
Client Strategy Ownership:
How allowing clients to own their strategies can lead to more effective and personalised outcomes.
Maximising Mavericks Club Resources:
Tips on how to fully utilise the resources offered by Mavericks Club to supercharge your agency's growth.
Looking Ahead to 2024:
Sarah and Kaitlyn share their excitement about an achievable path forward and the goals they have set for their agency.
Utilising the Mavericks Scorecard:
How this tool helps in staying focused and on track towards achieving set objectives.
Hiring Strategies:
The approach of starting with generalists and how it benefited Social Haus in its early stages.
Sarah and Kaitlyn’s story with Social Haus is a testament to the power of perseverance, strategic thinking, and the right partnerships. Their experience with Paid Discovery and the transformation after joining the Mavericks Club offer invaluable lessons for any agency owner looking to scale their business.
Handy Links:
A massive thanks to Sarah and Kaitlyn for their fantastic insights. Their success is a prime example of why we do what we do at Agency Mavericks. Don't forget to subscribe to the Agency Hour podcast and share it with someone who could benefit from these incredible stories and insights.
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