This week on The Agency Hour, Troy Dean and Jules Danylak talk about optimising your email list for conversions by understanding who they are, where they want to go, and what's stopping them from getting there; which is mainly the bullshit stories they're hearing in their head, their bad habits, and their self-sabotaging behaviour. They talk about the importance of sending more emails about actually interesting stories that resonate with your audience and are relevant, and the two core automations that you should have set up, onboarding new clients and getting clients to book in your calendar and actually turn up.
Topics Covered on the Agency Hour/Podcast
- How Jules and Troy work together to create emails
- Thinking about your list as writing to pen pals
- What can you do with your list so you can potentially convert?
- Understanding who you are talking to
- Who they are
- Where do they want to go
- What is stopping them from getting there
- 3 B’s
- Bullshit stories
- Bad Habits
- Behaviours
- 3 B’s
- Understanding who you are talking to
- The difference between bad habits and behaviours?
- Value based emails still need to be relevant to your audience.
- Most people don't send emails to their list, or if they do, it's usually all about them rather than relating it to the reader. No soul, no connection with that email.
- Fix the readers' problems!
- AI – Artificial intelligence writing emails. No thank you.
- Automations
- Welcome email before the sales call
- Building trust and showing your point of difference
- Onboarding Emails.
- Remind people why they invested
- Help guide people in the right direction for the future
- Set expectations
- Welcome email before the sales call
If you want to optimise your email list for conversions, understanding who they are and where they want to go is key. As Troy Dean and Jules Danylak point out, it's also important to send more emails about interesting stories that resonate with your audience. By setting up the two core automations of onboarding new clients and getting them to book in your calendar, you can make sure that your email list is working hard for you. If you're not sure where to start or how to implement these tips, book a call with us today. We'll help you get on the path to success.
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