Summary:
Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE, all the way from Copenhagen, Denmark. They dive deep into the evolving relationship between in-house marketing teams and external agencies, unpacking surprising insights from Zite's in-house Marketing Barometer report that surveyed over 1,000 marketing professionals.
Discover how the creative landscape is shifting, why collaboration is replacing the traditional agency model, and how to position your agency as an essential partner rather than just a vendor. Plus, learn why treating your own agency like a client could be the key to unlocking long-term growth with your clients.
What You Will Learn:
- The Rise of In-House Creative Teams – Understand how 65-70% of companies now have some form of in-house agency and what this means for external agencies
- The Collaboration Advantage – Learn why sitting together with clients to develop ideas creates stronger buy-in than the traditional “big reveal” approach
- Quality Over Quantity – Discover why creating fewer but more impactful creative pieces is becoming essential in an AI-saturated content landscape
- Building Long-Term Client Relationships – Practical strategies for maintaining valuable client partnerships through measurement, recognition, and collaboration
- Marketing Your Own Agency – How to overcome the common challenge of neglecting your own marketing while serving clients
- The Future of Creativity – Why real-world experiences and genuine creativity will stand out in an AI-dominated future
Handy Links:
- Kasper Linkedin – https://www.linkedin.com/in/kaspersierslev/?originalSubdomain=dk
- ZITE website: https://zite.agency
- E2M Solutions – https://www.e2msolutions.com/agency-mavericks
- WP Remote – https://wpremote.com
Watch Now
Get a Personalized Game Plan to Grow Your Agency
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
If you’d like to work with us, click here to schedule a consultation and let's get to work.
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | LinkedIn
