Summary:
In this episode of The Agency Hour, Troy Dean sits down with Jamie Kritharas, Founder of Defiant Digital, to discuss how he transformed his career from international DJ to leading one of Australia’s top digital agencies. Jamie shares his journey of building Defiant Digital from scratch, helping over 300 businesses generate hundreds of millions in revenue by combining creativity with performance marketing.
Troy and Jamie explore the challenges and triumphs of scaling a remote team of 30 A-players, the importance of aligning creative with ad performance, and how Jamie built a business that thrives without him. Jamie reveals the mindset shifts and practical strategies that helped him step out of day-to-day client work, create a thriving team culture, and protect his agency by firing toxic clients.
The conversation also dives into Defiant Digital’s client acquisition strategies, the tools they use to maintain team cohesion in a remote environment, and Jamie’s approach to fostering a team-first culture. Jamie’s candid insights and actionable advice are a must-listen for anyone looking to scale their agency sustainably while maintaining creative excellence.
Whether you’re an agency owner looking to step out of the weeds or an entrepreneur ready to build a business that runs without you, this episode is packed with practical insights and inspiration.
What You Will Learn:
- How Jamie Kritharas transitioned from a DJ career to founding Defiant Digital.
- The key to blending creativity and performance in digital marketing.
- Strategies for scaling a remote agency to 30+ A-players.
- Why firing toxic clients can improve team morale and boost growth.
- How to attract ideal clients using creative ad campaigns.
- The importance of aligning creative and performance for measurable results.
- Tools and systems like ClickUp, HeyTaco, and Donut to streamline remote team management.
- The mindset shifts needed to build a business that thrives without the founder’s daily involvement.
- Lessons learned from trial-and-error hiring and building a leadership team.
- Jamie’s approach to fostering a positive, results-driven team culture.
Handy Links
If you’re looking to scale your agency, build a remote team of A-players, and align creative excellence with performance-driven results… then this episode of The Agency Hour Podcast with Jamie Kritharas is for you.
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