Summary:
In this episode of The Agency Hour Podcast, Troy Dean sits down with Tom Fanelli, Founder and CEO of Convesio, a niche platform built on WordPress that empowers e-commerce businesses and agencies to scale and grow seamlessly. Tom shares his journey from being an early customer of WordPress to becoming a specialist in hosting solutions for high-traffic e-commerce sites. He discusses how Convesio offers a unique, full-stack alternative to traditional hosting platforms, including specialized support through Convesio Convert (a marketing automation platform) and Convesio Pay (a new payment processing solution).
Troy and Tom dive deep into the complexities of managing high-performance WordPress sites and how Convesio’s expert team helps agencies by acting as a technical SWAT team. Tom explains the critical differences between Convesio and other hosting companies like SiteGround or WP Engine, emphasizing Convesio’s ability to scale sites for clients who demand top-notch performance and reliability.
They also explore Convesio Convert, a marketing automation tool designed to work seamlessly with WordPress and WooCommerce, offering website personalization and behavior-triggered marketing. Tom introduces Convesio Pay, a revolutionary payment solution that not only simplifies payment processing for e-commerce stores but also offers agencies a new revenue stream by sharing a portion of the payment processing fees.
In this insightful episode, Tom and Troy discuss the challenges within the WordPress ecosystem, the impact of AI on digital marketing, and why AI could “ruin” written content. Tom provides valuable advice for agencies on how to differentiate themselves by building strong, community-focused brands.
Whether you're an agency owner struggling with complex e-commerce solutions, looking to provide value-added services like payment processing, or seeking to leverage AI for business growth, this episode is a must-listen.
What You Will Learn:
- Scaling WordPress for High-Traffic Sites:
Learn how to overcome common challenges when hosting high-performance WordPress and WooCommerce sites, and discover Convesio’s unique solutions tailored for large-scale e-commerce businesses. - Creating a Full-Stack E-commerce Platform:
Explore how Convesio offers a complete ecosystem, including marketing automation with Convesio Convert and seamless payment processing with Convesio Pay, helping agencies provide more value to their clients. - Why Most WordPress Sites Fail:
Understand the pitfalls of managing WordPress websites, including technical debt, security, and performance issues, and how specialized support can make a site robust and scalable. - The Future of Website Personalization:
Dive into website personalization with Convesio Convert, learning how to create targeted marketing campaigns based on user behaviour to enhance engagement and conversions. - Generating New Revenue Streams:
Find out how Convesio Pay enables agencies to unlock new revenue streams by sharing payment processing fees, transforming how agencies can offer payment-enabled websites to clients. - AI’s Impact on Content and Marketing:
Discover Tom’s take on how AI is changing the content landscape, why it may “ruin” written content, and how agencies can differentiate themselves by building strong, community-focused brands. - The Importance of Specialized Support:
Learn why real-time, hands-on technical support is crucial for scaling e-commerce projects and how Convesio acts as an extension of your agency’s team to ensure site performance and reliability. - Building a Sustainable Growth Plan:
Hear strategies on how to continuously improve website performance, optimize digital operations, and scale client businesses by leveraging AI and data-driven insights. - Simplifying Website Management:
Discover how Convesio helps agencies and businesses manage the complexities of WordPress, freeing up time to focus on growth, strategy, and client relationships. - Unlocking E-commerce Success: Learn why WordPress is still a powerful platform for complex e-commerce needs and how to make it work for your clients without getting bogged down in the technical details.
Handy Links
Watch Now
Get a Personalized Game Plan to Grow Your Agency
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
If you’d like to work with us, click here to schedule a consultation and let's get to work.
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | LinkedIn
