Borrowed vs. Owned Assets: Why It Matters for Your Agency’s Long-Term Success

Summary:

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode, Max Jeffcote and Simon Kelly dive into the art of content leverage for agency growth. Learn how to transform your expertise into powerful content assets that build authority and drive conversions. Whether you're struggling with content creation or overwhelmed by platform changes, you'll discover a practical framework for creating, repurposing, and distributing content that actually moves the needle for your business.

If you want to stop creating “landfill content” that nobody remembers and start building valuable assets that generate leads and sales, this episode is packed with actionable insights you can implement immediately.

What You Will Learn:

1. Why “Rented” vs “Owned” Assets Matter – How platform changes can destroy your marketing overnight
2. The Content Leverage Framework – Turn long-form content into multiple high-value pieces
3. How to Stand Out Without Overproducing – Why “less is more” beats trendy editing styles
4. The Platform-Specific Strategy – Tailor your content for maximum impact on each channel
5. Converting Content Into Sales – Create assets that directly support your sales process
6. The Polarization Principle – Why “wallpaper content” fails and how to create memorable impressions
7. Building Your Email List – The most valuable owned asset you can develop

• Seriously Good Design: https://sgd.com.au/
• E2M Solutions – https://www.e2msolutions.com/agency-mavericks
• WP Remote – https://wpremote.com

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