Summary:
In this episode of The Agency Hour Podcast, join Troy Dean as he chats with Cory Brown, Founder and CEO of Simplesat. Cory specialises in helping businesses elevate their customer feedback processes through innovative survey solutions and AI-powered analytics. He provides valuable insights into creating engaging surveys, increasing response rates, and effectively leveraging feedback to drive business improvements.
Cory’s company, Simplesat, excels in developing user-friendly surveys and dashboards that allow businesses to analyse and understand customer feedback comprehensively. Today, we dive into the powerful strategies behind successful customer feedback management and the benefits of using advanced tools to enhance customer satisfaction.
Cory shares his journey from co-founding Pronto Marketing to building Simplesat into a leading feedback management platform. He discusses the challenges and rewards of starting a SaaS company, the importance of designing effective surveys, and key methods for increasing survey engagement and response rates.
Discover how utilising customer feedback can revolutionise your business’s growth trajectory through strategic planning, effective analysis, and maintaining high client satisfaction. Cory also talks about his passion for creating fun and engaging surveys that not only collect data but also enhance the customer experience.
Learn about the importance of measuring Customer Satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES), understanding the analytics behind these metrics, and using this data to make informed business decisions. Cory provides actionable insights on how to get started with customer feedback management, improve your survey strategies, and leverage feedback to scale your business.
If you’re looking to optimise your customer feedback process, enhance your service offerings, or scale your operations, this episode is packed with practical advice and valuable insights.
What You Will Learn:
- Maximising Customer Feedback for Growth: Discover how utilising customer feedback can be a powerful strategy for business growth, allowing you to gain valuable insights and improve customer satisfaction.
- Innovative Survey Strategies: Understand the importance of designing engaging surveys and learn practical tips to increase survey response rates and collect meaningful data.
- Leveraging AI for Feedback Analysis: Learn how AI-powered analytics can transform customer feedback into actionable insights, helping you make informed business decisions.
- Improving Customer Satisfaction: Explore the key metrics like CSAT, NPS, and CES, and understand how to use these metrics to enhance customer experience and loyalty.
- Real-Time Feedback Integration: Discover strategies to integrate real-time feedback into your operations, ensuring timely responses and continuous improvement.
- Cory Brown’s Entrepreneurial Journey: Hear about Cory’s experiences and lessons learned from co-founding Pronto Marketing to building Simplesat, including both successes and challenges.
- Creating Engaging Surveys: Understand the significance of fun and interactive surveys in boosting engagement and collecting accurate feedback.
- Optimising Client Feedback Processes: Learn how to optimise your client feedback processes to drive business improvements and maintain high client satisfaction.
- Future Trends in Customer Feedback: Get a glimpse into the future of customer feedback management and the evolving strategies that will shape the industry.
- Scaling Your Business with Feedback: Explore how effectively managing customer feedback can accelerate your business’s growth and position you for long-term success.
If you’re looking to optimise your customer feedback process, enhance your service offerings, or scale your operations, then this episode of The Agency Hour Podcast is for you.
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