Summary:
In this episode of The Agency Hour Podcast , join Mavericks Club Coach Johnny Flash as he chats with Matt Deseno, founder of HLProTools and a seasoned SaaS entrepreneur. Matt is an expert in automating agency operations and leveraging AI to enhance client management and acquisition.
Matt’s company, HLProTools , specialises in providing comprehensive support and automation solutions for agencies, enabling them to operate more efficiently and scale effectively. Today, we dive into the nuances of integrating AI into agency workflows and the importance of automation in client onboarding and support.
Matt shares his journey from an early adopter of High Level to leading a successful SaaS business that supports thousands of agencies and end businesses. He discusses the challenges and advantages of using AI in agency operations, the significance of setting and beating client expectations, and strategies for automating tasks without losing the human touch.
Discover how HLProTools automates client onboarding processes, allowing agencies to handle surges in clients without overwhelming their teams. Matt also talks about his approach to hiring based on personal weaknesses and the role of AI in persistent and effective follow-up communications.
What You Will Learn:
- How to use HLProTools for agency support and customer activation, with a focus on creating value for businesses.
- How AI plays a significant role in customer support, providing persistence, endurance, and context that human support may lack.
- Why agency owners may struggle with letting go and should focus on self-awareness and insulating their weaknesses through hiring.
- How self-awareness is a critical skill for business leaders and owners, impacting their approach to hiring and team management.
- Why hiring based on weaknesses can improve agency capacity and efficiency.
- …and much more.
Handy Links:
- Your Agency Gameplan – https://gameplan.agencymavericks.com/
- MavCon – https://go.agencymavericks.com/mavcon-2024
- Paid Discovery Method – https://courses.agencymavericks.com/paid-discovery-method
- HLProTools – https://www.hlprotools.com/
- GoHighLevel – https://www.gohighlevel.com/troy-dean
If you’re looking to enhance your marketing and acquisition strategy, build stronger client relationships, or understand the role of AI in marketing, this episode is packed with insights and practical advice. Learn how to harness the power of fractional CMOs and strategic planning to transform your agency and drive sustainable growth.…then this episode of The Agency Hour Podcast is for you.
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