Summary:
In this episode of The Agency Hour Podcast, join Johnny as he chats with Taylor McMaster, founder of Dot & Co., an expert in client account management and agency efficiency. Taylor’s agency, Dot & Co., specialises in providing full-service client account management, allowing agency owners to focus on business development and growth.
Today, we dive into the secrets of effortless client management and how outsourcing can revolutionise your agency’s operations. Taylor shares her journey of balancing a growing business and motherhood, revealing how she manages a team of 50 account managers while caring for her 10-month-old.
What You Will Learn:
- Small agencies often struggle with account management, as the owner gets stuck in the day-to-day tasks and can't focus on business development.
- Larger agencies face challenges in hiring account managers due to rapid growth, and outsourcing can help them keep up with the pace.
- Finding the right account manager is crucial, as they need to be able to speak to clients and marketing and remove the agency owner from the day-to-day tasks.
- Letting go of control and trusting the account manager is essential for agency owners to scale their business and focus on high-level strategy.
- Outsourcing account management can increase profitability and scalability for agencies, as it allows them to avoid expensive salaries and easily adjust their team size based on client workload. Account managers should take ownership of the client experience and proactively communicate with clients.
Handy Links:
- Dot & Co – https://www.dotandcompany.co
- Your Agency Gameplan – https://gameplan.agencymavericks.com/
- MavCon – https://go.agencymavericks.com/mavcon-2024
- Paid Discovery Method – https://courses.agencymavericks.com/paid-discovery-method
If you’re looking to enhance your client management strategy, improve client relationships, or streamline your agency’s workflow, then this episode of The Agency Hour Podcast is for you.
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