Number six: $$$
Good Day. I'm Troy Dean from Video User Manuals and Agency Mavericks, and this is the 101 Ways to elevate yourself and demand higher fees, a practical guide for a WordPress consultants to start attracting better quality clients, work on better, more interesting projects, and get paid better fees. Now, let's go elevate.
Number 6 – How much budget have you got allocated to bring your vision to life?
The key here is allocated. How much budget do you have allocated, put aside? How much money have you put aside to bring this project to life, and make your vision a reality? Most small businesses don't have a budget allocated, and that's a problem because whatever your fee structure is in your proposal is not going to meet their expectations, because they don't have any expectations.
They have not allocated a budget, therefore whatever you propose, there is going to be a disconnect between what they expect and what you propose, because they haven't expected anything. They haven't actually verbalised it. They haven't communicated it with you.
So, one really easy way around this is to offer them some price ranges, and for example, these are just figures that I'm going to pluck out the air, but for example you could say, ‘Well, do you have between $1,500 and $3,000 for this project? Do you have between $3,000 and $5,000? Do you have between $5,000 and $10,000? Do you have between $10,000 and $20,000? Do you have between $20,000 and $50,000? Do you have more than $50,000?'
Whatever your fee structure is, whatever your pricing is, which is a whole other issue that we can talk about another time, you need to start saying to your clients right up front, ‘How much budget have you got allocated for this project? Because if you don't have money put aside to bring this to life, then we're always going to be struggling, talking about pricing and talking about money. So, let's get it out of the way, right up front before I invest any of my time coming along to meet you, and before I invest any of my time writing a proposal.'
So, the number one question you can ask your client is, ‘How much budget have you got allocated to bring this project to life?' And the next episode, I'll start showing you how you can start elevating yourself from the first time you meet your client. Once they've indicated that they have a realistic budget to bring their vision to life, they've told you what their success factors look like, and they've outlined the problems that they're trying to solve, you might make a decision that hey, it's worth going along and actually having a meeting with this client and I'll show you what you can start doing right from that first client meeting, to start elevating yourself as an above average web designer and WordPress consultant.
Until then, go elevate.
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